About Us

Based in the UK, SAD is Europe’s leading online destination for Surf, Snow and Skate. We offer more than 300 brands with a wide selection of streetwear footwear, clothing and accessories as well as winter sports equipment at very competitive prices.

Created in 2005 in the United Kingdom, SAD now has more than 33,000 customers and in 2016, we delivered more than 1,200,000 parcels worldwide.

Sustainability plays a big part of who we are and in 2016, we eliminated 14 tons from our supply chain. Replacing bubble wrap with more widely recycled materials such as packing paper and gummed tape. We are also proud sponsors of 2 Minute Beach Clean and The Plastic Project who dedicate themselves to raising awareness for their specific environmental causes.